Public Relations | Advertising and Event Management course


We are accepting applications for the next academic session starting from Aug 2024 at B-11, IMM Building, Qutab institutional area, New Delhi-110016.

 1. No of Seats: 10 seats to be filled on an interview basis for Indian students. We have 2 seats for International students and 2 seats for management quota.

 2. Eligibility Criteria: Graduation in any discipline is required for a "PG Diploma”. Students who are appearing for their final year exam of graduation can also apply.

3. Selection Criteria for  Course: Selection is done on the basis of an interview, which will happen on campus only. Results are declared within 7 days after the interview. Selected candidates have to submit the seat confirmation fee within 10 days from the date of declaration of the result. The students on the waiting list will be declared in the last week before the session starts.

4. How to Apply:  In order to  study photography in CRAFT,You need to apply online from the website given below-

The amount of Rs .1,000/-  as an application fee has to be paid by Debit Card/Credit Card / UPI / Net banking. If you are coming personally to CRAFT, you can also pay in cash.

5. Last Date to Apply for Course :

We are accepting applications for the interviews to be conducted every alternate week in May, June, July .Every month, 33 % of the seats are filled.

We have allocated 10 Points for overall performance. Sincerity score: 2 points | Academic Record: 2 points | Portfolio: 2 points | Interview Performance: 4 points. The candidate needs to score a minimum of 6 points to qualify for admission in CRAFT. Hence if you are making an inquiry today, you need to apply within 3 Days to gain a Sincerity score of 2 points- which will qualify you as a “Sincere Candidate”. 

 6. What the interview is all about :The main intention of the interview board is to see whether the student is really passionate about the field of study he/she has applied for.

7. Hostel Facilities: We don’t have a hostel, but our student coordinator helps in finding economical accommodation within walking distance from the institute. It saves traveling time and cost of  an average Rs 1500/- per month

Generally, rooms cost between Rs. 6000/- to 7000/- per month which, on a sharing basis, costs around Rs. 3,000/- Rs 3500/-per month for a single student. A food joint is a nearby CRAFT where most of the students have their lunch and dinner.

PG accommodation for the girl candidates in safe areas costs around Rs. 10,000/- per month including Breakfast, lunch and Dinner.

8.Course Fee: The total fee in lump sum mode is Rs.1,25,000/- In installments, it becomes Rs.1,30,000/.

Students who opt for the Installment method need to deposit the Post-dated cheque (PDC) of the below dates at the time of joining.

In the installment method:

1)  50% of the total fee 30 days before the academic session starts.

2)  25% as 2nd installment to be paid after 1 month of starting the Academic session.

3)  25% as 3rd installment to be paid after 2 months of starting the Academic session. 

 9. Class Timings: Classes take place 5-days in a week from 10:30 a.m -1:00 p.m.with 30 minutes tea break. Monday & Tuesday are offs and Wednesday, Thursday & Friday will be classes by regular faculty. Saturday & Sunday sessions are conducted by guest faculty who are industry practitioners.

 10. Course Duration & Syllabus: Public Relations | Advertising & Event Management course is a one-year program. The first semester consists of six months of classroom training. The second semester of six months, you will be working on Industry oriented practical projects and Internships.Syllabus is attached in the PDF file with this mail.

 11. Workshops: We have 2 industry professionals coming every week on Saturday and Sunday to let you know how the industry is working.

12.CRAFT’s Legal Status & Affiliation: CRAFT is registered as a nonprofit-making public charitable trust established on March 6, 2006 with Sub-Registrar in the Delhi government. We offer autonomous diploma courses. Established in the year 2006 (March 6) ,we are now 16 years old!

13. Bank Loan Provision: If you are from A-tier city, we can help you to seek a bank loan from our private bank.

 14. Management Quota seats. There are 3 management quota seats available in each course in which one can seek direct admission without an interview. One has to pay an additional Rs 20,000/-(Rupees twenty thousand for blocking the seat besides the regular fee.

15. Placement Support: Students having 85% attendance in the 1st semester of 6 months will get internship support after completion of their 1-semester into any company ba

Apply Now!


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Section 1: One year full time course in Public Relations ( PR) & Advertising :

Overview: Career options in Public Relations & Advertising Course

Public Relation: Overview
What is Public Relations (PR)? 
•    Public Relations is about building public relationships.
•    Public relations (PR) are the use of communication channels to manage public perception of an individual or an organization. 
•    Public relation (PR) is the way organizations, companies and individuals communicate with the public and media. 
A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. 
Examples include press releases, newsletters, public appearances, etc. as well as utilization of the World Wide Web.
Public Relations Involves: 
1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an organizations procedures and policy regarding communication with its public.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two-way communication process.
5. Fostering a positive relationship between an organization and its public constituents.

Functions of PR: 
• Anticipating, analyzing and interpreting public opinion, attitudes, and issues that might impact, for good or ill, the operations and plans of the organization.
• Counselling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities. 
• Researching, conducting and evaluating.
• Planning and implementing the organization’s efforts to influence or change public policy.

• Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.
• Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
•It provides relevant information on planning technical and organizational developments, inventions and their potential utilization, etc.
•In business, a public relation is a tool of management like marketing, production, and finance. It is investing and creating an asset for an organization which is finally reflected in improved performance profitability, and growth of the organization. 

Public relations activities include: 
•Publicity events
 •Books and other writings 
•Collateral literature, both offline and online 
•Direct communication 
•Social media and social networks

Course Syllabus |Teaching Plan of 1-Year Public Relations & Advertising

Duration: Every day there will be a two-and-half an hour class with 30 mins tea Break in between.

Days: Classes will be held 5 days in a week Wed-Sunday( Monday -Tuesday will be projected internship  ) 

Industry Expert: on every Sunday there will be industry expert would be sharing his experiences.

Specialisation: students would be choosing their area of specialization in 2nd Semester for their projects 

1. Syllabus of Public Relations Course: Click here to download

2. Syllabus of Advertising part of Course: Click here to download

3.  List of the guest faculty coming to conduct the class on Sunday: Click here to download

Placement Support

Career Prospects

  • These days, everyone is looking out for good publicity, so the opportunities in this field are absolutely endless.                                       
  • The public sector and corporate sector is looking for efficient public relations officers who can handle crisis situations with élan.           
  • A student who has earned a diploma/post graduate diploma in public Relations can work in this industry as any one of the following 
  • Advertising Media Planner 
  • He is responsible for looking into the logistics of delivering advertisement messages to the consumers. 
  • The individual also takes care that in any advertising campaign an optimum usage of different media is made.                                           
  • Copy Writer - He is responsible for writing and illustrating the advertisement.
  • Media Traffic - Analysing, selecting, and getting contracts for advertisement is taken care of by the media traffic personnel.
  • Public Relations Specialist - He is responsible for assessing consumer reactions and attitudes and works out strategies so that a company gains acceptance among consumers.
  • Directors of Public Relations and Advertisement - Excluding sales and marketing, the other processes that complete all the procedures of advertisement and the public relation is usually taken care of by the directors.
  • In addition to the job responsibilities mentioned above, an individual can opt for more career options in public relations.
  • Few of them are mentioned below -
  • Press Secretary
  • Media Relation Officer
  • Communications Associate
  • Public Affairs Coordinator
  • Development Officer
  • Marketing and advertising communication specialist
  • Media Advisor
  • Why PR should be your pick!
  • PR is creative.
  • You’ll understand social media.
  • PR is about human connection and interaction.
  • You’ll work with every medium out there.
  • You’ll become a presentation, pitching, public speaking pro.
  • You’ll learn to think outside the box 

Industry workshop .1 Video Preview

coming soon. meanwhile enjoy this short film on CRAFT

Industrry workshop-2 Video Preview

craft film school video:

industry workshop-3 Video Preview

craft film school video

industry workshop-4 Video Preview

craft film school

Section 3: Part Time : Sat & Sunday | 6- Month weekend Public Relations & Advertising Course:

Fee,Syllabus,other Details about part time |weekend Public Relations & Advertising course

The fee :  40k : ( Forty Thousand) 
Sat and Sunday Classes  For 6-months 
Timing: : 10: 30 to 1:00 pm with 30 min Tea Break.
Sunday : Guest faculty: Working Professional from the industry :
Saturday  : Regular Faculty :
Internship Guarantee after 6-months Program.
Direct admission.

Section 4: Online | Distance learning Public Relations & Advertising Course :

Fee | Syllabus | and Other Details about Online Public Relations & Advertising | 6- Month course

The fee is 20k.

For more information pl email at


Apply Online Now
  • Seats : 10
  • Duration: 1 year
  • Intreview : Every Alterante Week
  • Helpline: 9910161695
  • Last Date to Apply: AUG 2024



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