Public Relation: Overview
What is Public Relations (PR)? 
•    Public Relations is about building public relationships.
•    Public relations (PR) are the use of communication channels to manage public perception of an individual or an organization. 
•    Public relation (PR) is the way organizations, companies and individuals communicate with the public and media. 
A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. 
Examples include press releases, newsletters, public appearances, etc. as well as utilization of the World Wide Web.
Public Relations Involves: 
1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an organizations procedures and policy regarding communication with its public.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two-way communication process.
5. Fostering a positive relationship between an organization and its public constituents.

Functions of PR: 
• Anticipating, analyzing and interpreting public opinion, attitudes, and issues that might impact, for good or ill, the operations and plans of the organization.
• Counselling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities. 
• Researching, conducting and evaluating.
• Planning and implementing the organization’s efforts to influence or change public policy.

Objective
• Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.
• Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
•It provides relevant information on planning technical and organizational developments, inventions and their potential utilization, etc.
•In business, a public relation is a tool of management like marketing, production, and finance. It is investing and creating an asset for an organization which is finally reflected in improved performance profitability, and growth of the organization. 

Public relations activities include: 
•Publicity events
 •Books and other writings 
•Collateral literature, both offline and online 
•Direct communication 
•Blogs
•Social media and social networks

Duration: Every day there will be a two-and-half an hour class with 30 mins tea Break in between.

Days: Classes will be held 5 days in a week Wed-Sunday( Monday -Tuesday will be projected internship  ) 

Industry Expert: on every Sunday there will be industry expert would be sharing his experiences.

Specialisation: students would be choosing their area of specialization in 2nd Semester for their projects 

1. Syllabus of Public Relations Course: Click here to download

2. Syllabus of Advertising part of Course: Click here to download

3.  List of the guest faculty coming to conduct the class on Sunday: Click here to download

Career Prospects

• These days, everyone is looking out for good publicity, so the opportunities in this field are absolutely endless.                                       
• The public sector and corporate sector is looking for efficient public relations officers who can handle crisis situations with élan.           
• A student who has earned a diploma/post graduate diploma in public Relations can work in this industry as any one of the following 
• Advertising Media Planner 
• He is responsible for looking into the logistics of delivering advertisement messages to the consumers. 
• The individual also takes care that in any advertising campaign an optimum usage of different media is made.                                           
• Copy Writer - He is responsible for writing and illustrating the advertisement.
• Media Traffic - Analysing, selecting, and getting contracts for advertisement is taken care of by the media traffic personnel.
• Public Relations Specialist - He is responsible for assessing consumer reactions and attitudes and works out strategies so that a company gains acceptance among consumers.
• Directors of Public Relations and Advertisement - Excluding sales and marketing, the other processes that complete all the procedures of advertisement and the public relation is usually taken care of by the directors.
• In addition to the job responsibilities mentioned above, an individual can opt for more career options in public relations.
• Few of them are mentioned below -
• Press Secretary
• Media Relation Officer
• Communications Associate
• Public Affairs Coordinator
• Development Officer
• Marketing and advertising communication specialist
• Media Advisor
• Why PR should be your pick!
• PR is creative.
• You’ll understand social media.
• PR is about human connection and interaction.
• You’ll work with every medium out there.
• You’ll become a presentation, pitching, public speaking pro.
• You’ll learn to think outside the box 

coming soon. meanwhile enjoy this short film on CRAFT

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The fee is 40k : ( Forty Thousand) 
Sat and Sunday Classes For 6-months
: 10: 30 to 1:00 pm with 30 min Tea Break.
Saturday  Guest faculty:
 working Professional:
Sunday: Regular Faculty:
Internship Guaranteed by 6-months Prog.

The fee :  40k : ( Forty Thousand) 
Sat and Sunday Classes  For 6-months 
Timing: : 10: 30 to 1:00 pm with 30 min Tea Break.
Sunday : Guest faculty: Working Professional from the industry :
Saturday  : Regular Faculty :
Internship Guarantee after 6-months Program.
Direct admission.

The fee is 20k.

For more information pl email at

office@craftfilmschool.com