Public Relations | Advertising and Event Management course


We are accepting applications for the next academic session starting on 31st Aug 2020  at B-11,IMM BUILDING .QUTAB INSTITUTIONAL AREA NEW DELHI-110016.

1. No of seats:  We have 20 Seats to be filled on interview basis for Indian students.  

2. Eligibility Criteria:  Graduation in any Discipline. There is no minimum percentage required to apply. Students who are appearing in their Final Year Exam of Graduation can also apply.

3. Selection criteria: The admission to all the courses is given on “Personal Interview” basis. Interview will be conducted in CRAFT premise on  14th Aug 2020

4. How to apply: The application form is available on our website ( or old website for applying on line and downloading. If you are applying online you need to pay Rs 1,000/- by Debit Card . If you are coming personally to CRAFT you can also pay cash.

Link to apply:

6. How to prepare for interview:  The main intention of the interview board is to see whether the student is really passionate about the field of study he/she has applied for. For more details pl refer the attachment on how to prepare for interview        

7. Hostel facilities: We don’t have a hostel, but we help u to find economical accommodation near the institute. Generally room cost between Rs. 4000-4500/- per month which on sharing basis will cost around Rs. 2,000/- 2500 per month. There is food joint near CRAFT where most of the students have their lunch and dinner. For girl candidates we help in finding P.G accommodation which cost around Rs 3500/-per month. Food is separate and there is Tiffin arrangement available.
8. Class timing: Classes take place 5-days in a week from 10:30 a.m.-1:00 p.m. with 30 minutes tea break. Tuesday to Saturday, Saturday session is conducted by a guest faculty who is industry practitioner.
9. Course Fee:The total fee in lump sum mode is Rs.95, 000/. In installment method it becomes
Rs.1,00,00/. The first installment is 50% of the total fee at the time of submitting the admission form.
1) 25% as the 2nd installment has to be paid after one month from the date of commencement of the session. 
2) Balance 25% as the 3rd installment has to be paid in the 2nd month from the commencement of the session.        

 10. Course Duration: PR / ADVT / EVENT MGMT is a one year program.
The first semester of 6-month is classroom training along with practical projects and 2nd semester of 6- months, 3-months for the field projects and 3-months is the internship. .
11. CRAFT’s Legal Status and Its Affiliation: CRAFT is registered as non-profit making public charitable trust with sub-Registrar in Delhi Govt. and offer autonomous Diploma courses. CRAFT was established on 6th March 2006 and it is our 11th year of operation.

Degree / Diploma / Certificate / AICTE approved, affiliated etc.
In this country, no university offers the “bachelor or master degree in PR / ADVT / EVENT MGMT / or any other specialization media courses like direction, event mgmt, editing…..etc”. 

Nor do the AICTE give any accreditation for any such specialized media courses. In fact AICTE do not even understand the media courses and hence no P.G college/institute offer the degree program. All private / non-government institutions (like CRAFT) offer one-year diploma programs. If you honestly ask, in the media industry nobody is concerned about your degree/ diploma/certificate. What they are looking at is your capability as event management/ director/cinematographer/ editor, your overall smart personality, good communication skills and understanding of your profession you have chosen.

13. Bank Loan Provision:
We do not have any tie up with any bank but if you can get the loan, we can issue any letter required from our end.

14. Management quota seats:-There are 4- management quota seats available in each course in which one can seek direct admission without the interview. One has to pay additional Rs 20,000/-(rupees twenty thousand for blocking the seat) besides regular fee.

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Section 1: One year full time course in Public Relations ( PR) & Advertising :

Overview: Career options in Public Relations & Advertising Course

Public Relation: Overview
What is Public Relations (PR)? 
•    Public Relations is about building public relationships.
•    Public relations (PR) are the use of communication channels to manage public perception of an individual or an organization. 
•    Public relation (PR) is the way organizations, companies and individuals communicate with the public and media. 
A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. 
Examples include press releases, newsletters, public appearances, etc. as well as utilization of the World Wide Web.
Public Relations Involves: 
1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an organizations procedures and policy regarding communication with its public.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two-way communication process.
5. Fostering a positive relationship between an organization and its public constituents.

Functions of PR: 
• Anticipating, analyzing and interpreting public opinion, attitudes, and issues that might impact, for good or ill, the operations and plans of the organization.
• Counselling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities. 
• Researching, conducting and evaluating.
• Planning and implementing the organization’s efforts to influence or change public policy.

• Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.
• Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
•It provides relevant information on planning technical and organizational developments, inventions and their potential utilization, etc.
•In business, a public relation is a tool of management like marketing, production, and finance. It is investing and creating an asset for an organization which is finally reflected in improved performance profitability, and growth of the organization. 

Public relations activities include: 
•Publicity events
 •Books and other writings 
•Collateral literature, both offline and online 
•Direct communication 
•Social media and social networks

Course Syllabus |Teaching Plan of 1-Year Public Relations & Advertising

Duration: Every day there will be a two-and-half an hour class with 30 mins tea Break in between.

Days: Classes will be held 5 days in a week Wed-Sunday( Monday -Tuesday will be projected internship  ) 

Industry Expert: on every Sunday there will be industry expert would be sharing his experiences.

Specialisation: students would be choosing their area of specialization in 2nd Semester for their projects 

1. Syllabus of Public Relations Course: Click here to download

2. Syllabus of Advertising part of Course: Click here to download

3.  List of the guest faculty coming to conduct the class on Sunday: Click here to download

Placement Support

Career Prospects

  • These days, everyone is looking out for good publicity, so the opportunities in this field are absolutely endless.                                       
  • The public sector and corporate sector is looking for efficient public relations officers who can handle crisis situations with élan.           
  • A student who has earned a diploma/post graduate diploma in public Relations can work in this industry as any one of the following 
  • Advertising Media Planner 
  • He is responsible for looking into the logistics of delivering advertisement messages to the consumers. 
  • The individual also takes care that in any advertising campaign an optimum usage of different media is made.                                           
  • Copy Writer - He is responsible for writing and illustrating the advertisement.
  • Media Traffic - Analysing, selecting, and getting contracts for advertisement is taken care of by the media traffic personnel.
  • Public Relations Specialist - He is responsible for assessing consumer reactions and attitudes and works out strategies so that a company gains acceptance among consumers.
  • Directors of Public Relations and Advertisement - Excluding sales and marketing, the other processes that complete all the procedures of advertisement and the public relation is usually taken care of by the directors.
  • In addition to the job responsibilities mentioned above, an individual can opt for more career options in public relations.
  • Few of them are mentioned below -
  • Press Secretary
  • Media Relation Officer
  • Communications Associate
  • Public Affairs Coordinator
  • Development Officer
  • Marketing and advertising communication specialist
  • Media Advisor
  • Why PR should be your pick!
  • PR is creative.
  • You’ll understand social media.
  • PR is about human connection and interaction.
  • You’ll work with every medium out there.
  • You’ll become a presentation, pitching, public speaking pro.
  • You’ll learn to think outside the box 

Industry workshop .1 Video Preview

coming soon. meanwhile enjoy this short film on CRAFT

Industrry workshop-2 Video Preview

craft film school video:

industry workshop-3 Video Preview

craft film school video

industry workshop-4 Video Preview

craft film school

Section 2: Short Term | 3- Months Full Time | Public Relations & Advertising Course::

Fee , Syllabus and Other Details about 3-months Short Term . Public Relations & Advertising. Course

The fee is 40k : ( Forty Thousand) 
Sat and Sunday Classes For 6-months
: 10: 30 to 1:00 pm with 30 min Tea Break.
Saturday  Guest faculty:
 working Professional:
Sunday: Regular Faculty:
Internship Guaranteed by 6-months Prog.

Section 3: Part Time : Sat & Sunday | 6- Month weekend Public Relations & Advertising Course:

Fee,Syllabus,other Details about part time |weekend Public Relations & Advertising course

The fee :  40k : ( Forty Thousand) 
Sat and Sunday Classes  For 6-months 
Timing: : 10: 30 to 1:00 pm with 30 min Tea Break.
Sunday : Guest faculty: Working Professional from the industry :
Saturday  : Regular Faculty :
Internship Guarantee after 6-months Program.
Direct admission.

Section 4: Online | Distance learning Public Relations & Advertising Course :

Fee | Syllabus | and Other Details about Online Public Relations & Advertising | 6- Month course

The fee is 20k.

For more information pl email at


Apply Online Now
  • Seats : 10 : Fee -Rs.95,000/-
  • Duration: 1 year
  • Intreview : 14th Aug 2020
  • Helpline: 9899251133 / 44 / 55
  • Sesstion Starts: 31st Aug 2020



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