PR is essential to any company's success, especially when shares in the company are publicly traded and the value of a share depends on the public's confidence in a company or brand. In addition to handling media requests, information queries and shareholder concerns, PR personnel are frequently responsible for crafting and maintaining the corporation's image. Occasionally, PR professionals also engage in negative PR, or willful attempts to discredit a rival brand or company, although such practices are not in keeping with the industry's code of ethics.
At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.
Publicity is more effective than advertising, for several reasons. First, publicity is far more cost-effective than advertising. Even if it is not free, your only expenses are generally phone calls and mailings to the media. Second, publicity has greater longevity than advertising. An article about your business will be remembered far longer than an ad.
Publicity also reaches a far wider audience than advertising generally does. Sometimes, your story might even be picked up by the national media, spreading the word about your business all over the country.
Finally, and most important, publicity has greater credibility with the public than does advertising. Readers feel that if an objective third party-a magazine, newspaper or radio reporter-is featuring your company, you must be doing something worthwhile.
If you are a student and have interest of learning public relations , then CRAFT which is recognized pr college and well-structured will help you to begin your career in that. To understand the PR industries professional technicalities, Public relations course can really help you out.
In CRAFT, the classes take place 5-days in a week from 10:30 a.m.-1:00 p.m. with 30 minutes tea break. Tuesday to Saturday, Saturday session is conducted by a guest faculty who is industry practitioner.
The total fee of public relation course in lump sum mode is Rs.95, 000/. In installment method it becomes
Rs.1,00,00/. The first installment is 50% of the total fee at the time of submitting the admission form.
1) 25% as the 2nd installment has to be paid after one month from the date of commencement of the session.
2) Balance 25% as the 3rd installment has to be paid in the 2nd month from the commencement of the session.
Public relation is a one year programme.
The first semester of 6-month is classroom training along with practical projects and 2nd semester of 6- months, 3-months for the field projects and 3-months is the internship.
Description about the PR COLLEGE; CRAFT
CRAFT for Pr college is registered as non-profit making public charitable trust with sub-Registrar in Delhi Govt. and offer autonomous Diploma courses.
So if you take be the learn about PR, enroll for one of the best pr college and that is CRAFT.