Production Design | Art Direction



We are accepting applications for the next academic session starting on 31st Aug 2022 at B-11, IMM BUILDING. QUTAB INSTITUTIONAL AREA NEW DELHI-110016.

1. No of Seats: 10 seats to be filled on an interview basis for Indian students. We have 2 Seats for International Students & 3 Seats for Management representation Students.

2. Eligibility Criteria:  Minimum qualification is 10+2 -for a "Diploma" certificate. Graduation in any discipline is required for a "PG Diploma” certificate. No minimum percentage is required to apply. Students who are appearing for their 12th/final year exam of graduation can also apply. Course content and classroom remain the same for the main course. However, the difference will be in terms of additional classes on soft skills, which will be offered to the 10+2 pass-out students. If you are 10+2, you will get a “Diploma in Production Design  | Art Directionand if you are a Graduate, you will get “PG Diploma in Production Design  | Art Direction”.

3. Selection Criteria: The selection of the applicants is done on an interview basis.  Results are declared within 10 days. Selected candidates will submit the full fee or half fee within 15 days from the date of declaration of the result. The students on the waiting list will be declared on 1st Aug 2022 at if required.

4. How to Apply: You need to apply online from the website given below-

An amount of Rs .1, 000/- is to be paid by Debit Card/Credit Card / ATM Card / Net banking transfer as an application fee. If you are coming personally to CRAFT, you can also pay in cash.

5. Last Date to Apply:

We are accepting applications for the interviews to be held on 27th June 2022 the last date to apply is 25th June  2022.

We have allocated 10 Points for overall performance. Sincerity score: 2 points | Academic Record: 2 points | Portfolio: 2 points | Interview Performance: 4 points. The candidate needs to score a minimum of 6 points to qualify for admission in CRAFT. Hence if you are making an inquiry today, you need to apply within 3 Days to gain a Sincerity score of 2 points- which will qualify you as a “Sincere Candidate”.

 6. How to prepare for an interview:  The main intention of the interview board is to see whether the student is really passionate about the field of study he/she has applied for.

 7. Hostel facilities: We don’t have a hostel, but we help u to find economical accommodation near the institute. Generally room cost between Rs. 4000-4500/- per month which on sharing basis will cost around Rs. 2,000/- 2500/- per month. There is food joint near CRAFT where most of the students have their lunch and dinner. For girl candidates, we help in finding P.G accommodation which cost around Rs 3500/-per month. Food is separate and there is Tiffin arrangement available.

8.Class timing: “LEARN BY DOING“ is the main philosophy of the Center. Classes take place 5-days in a week. Screening of movies- 8:00 a.m. to 10:00 a.m. and classes are from 10:30 a.m.-1:00 p.m. with 30 minutes tea break.

 9. Course Fee: The total fee in lump sum mode is Rs.1, 50,000/. In instalment method it becomes

Rs.1, 55, 000/. The first instalment is 50% of the total fee at the time of submitting the admission form.

1) 25% as the 2nd instalment has to be paid after one month from the date of commencement of the session. 

2) Balance 25% as the 3rd instalment has to be paid in the 2nd month from the commencement of the session.

10. Course Duration: Film Direction is a one year program. The first semester of 6-month is classroom training along with practical projects and 2nd semester of 6- months 4-  the field projects like ad film, documentary, dialogue, fiction films.

11. CRAFT’s Legal Status and Its Affiliation: CRAFT is registered as the non-profit making public charitable trust with sub-Registrar in Delhi Govt. and offer autonomous Diploma courses. CRAFT was established on 6th March 2006 and it is our 12th year of operation.


Degree / Diploma / Certificate / AICTE approved, affiliated etc.

In this country, no university offers the “bachelor or master degree in Film Direction  / or any other specialization media courses like direction, event mgmt, editing…..etc”. 

Nor do the AICTE give any accreditation for any such specialized media courses. In fact, AICTE does not even understand the media courses and hence no P.G college/institute offer the degree program. All private/nongovernment institutions (like CRAFT) offer one-year diploma programs. If you honestly ask, in the media industry nobody is concerned about your degree/ diploma/certificate. What they are looking at is your capability as event management/ director/cinematographer/ editor, your overall smart personality, good communication skills and understanding of your profession you have chosen.

13. Bank Loan Provision:

We do not have any tie up with any bank but if you can get the loan, we can issue any letter required from our end.

14. Management Quota Seats:-There are 3 management quota seats available in each course in which one can seek direct admission without an interview. One has to pay an additional Rs 20,000/-(Rupees twenty thousand for blocking the seat) besides the regular fee.



Section 1: Production_Design_Syllabus:


“The Production Designer leads the Art Department and oversees the visuals of the film. They participate in location scouts and design atmospheres that reflect the intentions and lives of the film’s characters,” explains Prerna Chawla, an artist and designer who has worked on films that have screened at Cannes and the Toronto International Film Festival. All of a Production Designer’s work takes place in the pre-production and principal photography stages of a movie.

Pre-production begins by reading the script and discussing ideas with the Director. The Production Designer communicates and negotiates with the Producer over the budget required to achieve the Director’s vision. Once those elements are set, there is a research and design phase where the concepts discussed with the Director are refined. Usually, the Director of Photography comes in and talks about his or her lighting ideas. There are also discussions with the Costume and Hair Departments about the overall color palette on screen. With the script broken down and artistic ideas in place, it’s time to hire crew and delegate jobs.

Production is a juggling act of working with split crews. The Art Department needs to be on set making sure everything is correct for filming and have another crew working ahead for the next day’s environment. Otherwise, time is wasted because the lighting crew can’t work at the same time as the Art Department. The set must be dressed before lighting can begin. Usually, the Production Designer works on the next set and is in constant communication via walkie-talkie with their Art Director working on set. If there is an issue, the Production Designer needs to be able to return and fix it. However, much of the Production Designer’s job is about being proactive so no issues arise.

Faculty Coordinator

After graduating from Delhi college of art , Boishali Sinha went to France on scholarship to  study master in fine arts  from prestigious Ecoles des Beauxs arts in  Paris and exhibited her work there for about 5 years. Since childhood she had a niche for art and have received many national and international awards for the same, scholarship from CCERT, NCERT , shankars, and many prestigious awards.In the year 2012 she came back to india, joined  Bollywood , in production designing. Started with Rowdy Rathore as an assistant art director, since then there is not looking back .She has done over 15 films and 12 independently, about 50-60 TVC  with well know directors of advertising industry like  Prabhu Deva, Santosh Sivan , krish (gabbar is back ), Faraz Haider (Nanu ki janu ) .Recently she opened up a huge 24 acres studio in Murbad with all shooting amenities under one premises

Boishali Sinha : 

Apply Online Now
  • Seats : 10
  • Duration: 1-Year
  • Intreview : 27th June 2022
  • Helpline: 9899251133/44/55
  • Last Date to Apply: 25th June 2022

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