Production Design | Art Direction


We are accepting applications for the next academic session starting on 31st July 2019 at B-11, IMM BUILDING .QUTAB INSTITUTIONAL AREA NEW DELHI-110016.

1. No of seats:  We have 10 seats  to be filled on interview basis for Indian students.

2. Eligibility Criteria:  Minimum qualification is  Graduation / Diploma in any Discipline of Art { for example  BFA / Comercial  Aart / Architechture / Interrior Design / Fashion Designing  ) . There is no minimum percentage required to apply. Students who are appearing in their Final Year Exam of Graduation can also apply.

3. Selection criteria:  The admission to all the courses is given on “personal interview” basis. Interview will be conducted in CRAFT premise on  28th June 2019
4. How to apply: The application form is available on our website ( or old website for applying on line and downloading. If you are applying online you need to pay Rs 1,000/- by Debit Card . If you are coming personally to CRAFT you can also pay cash.

5. Interview Results . It will be declared with 10- days from the interview date .The selected candidates are required to submit the fee, Full or half within 15-days from his date of declaration of the result.The students who are given the waiting list status, will be declare on 25th July 2019,if required.

6. How to prepare for the interview:  The main intention of the interview board is to see whether the student is really passionate about the field of study he/she has applied for. 

7. Hostel facilities: We don’t have a hostel, but we help u to find economical accommodation near the institute. Generally room cost between Rs. 4000-4500/- per month which on sharing basis will cost around Rs. 2,000/- 2500 per month. There is food joint near CRAFT where most of the students have their lunch and dinner. For girl candidates, we help in finding P.G accommodation which cost around Rs 3500/-per month. Food is separate and there is Tiffin arrangement available.

8. Class timing: “LEARN BY DOING“ is the main philosophy of the Center. Classes take place 5-days in a week. Screening of movies- 8:00 a.m. to 10:00 a.m. and classes are from 10:30 a.m.-1:00 p.m. with 30 minutes tea break.

9. Course Fee: The total fee in lump sum mode is Rs.1,25, 000/. In installment method it becomes
Rs.1,30, 000/. The first installment is 50% of the total fee at the time of submitting the admission form.
1) 25% as the 2nd installment has to be paid after one month from the date of commencement of the session. 
2) Balance 25% as the 3rd installment has to be paid in the 2nd month from the commencement of the session.

10. Course Duration: Film Direction is a one year program.The first semester of 6-month is classroom training along with practical projects and 2nd semester of 6- months 4-  the field projects like ad film,documentary,dialogue,fiction films.

11. CRAFT’s Legal Status and Its Affiliation: CRAFT is registered as the nonprofit making public charitable trust with sub-Registrar in Delhi Govt. and offer autonomous Diploma courses. CRAFT was established on 6th March 2006 and it is our 12th year of operation.

Degree / Diploma / Certificate / AICTE approved, affiliated etc.
In this country, no university offers the “bachelor or master degree in Film Direction  / or any other specialization media courses like direction, event mgmt, editing…..etc”. 

Nor do the AICTE give any accreditation for any such specialized media courses. In fact, AICTE does not even understand the media courses and hence no P.G college/institute offer the degree program. All private/nongovernment institutions (like CRAFT) offer one-year diploma programs. If you honestly ask, in the media industry nobody is concerned about your degree/ diploma/certificate. What they are looking at is your capability as event management/ director/cinematographer/ editor, your overall smart personality, good communication skills and understanding of your profession you have chosen.

13. Bank Loan Provision:
We do not have any tie up with any bank but if you can get the loan, we can issue any letter required from our end.
14. Management quota seats:-There are 4- management quota seats available in each course in which one can seek direct admission without an interview. One has to pay additional Rs 20,000/-(rupees twenty thousand for blocking the seat) besides regular fee.


Section 1: Production_Design_Syllabus:


“The Production Designer leads the Art Department and oversees the visuals of the film. They participate in location scouts and design atmospheres that reflect the intentions and lives of the film’s characters,” explains Prerna Chawla, an artist and designer who has worked on films that have screened at Cannes and the Toronto International Film Festival. All of a Production Designer’s work takes place in the pre-production and principal photography stages of a movie.

Pre-production begins by reading the script and discussing ideas with the Director. The Production Designer communicates and negotiates with the Producer over the budget required to achieve the Director’s vision. Once those elements are set, there is a research and design phase where the concepts discussed with the Director are refined. Usually, the Director of Photography comes in and talks about his or her lighting ideas. There are also discussions with the Costume and Hair Departments about the overall color palette on screen. With the script broken down and artistic ideas in place, it’s time to hire crew and delegate jobs.

Production is a juggling act of working with split crews. The Art Department needs to be on set making sure everything is correct for filming and have another crew working ahead for the next day’s environment. Otherwise, time is wasted because the lighting crew can’t work at the same time as the Art Department. The set must be dressed before lighting can begin. Usually, the Production Designer works on the next set and is in constant communication via walkie-talkie with their Art Director working on set. If there is an issue, the Production Designer needs to be able to return and fix it. However, much of the Production Designer’s job is about being proactive so no issues arise.

Faculty Coordinator

After graduating from Delhi college of art , Boishali Sinha went to France on scholarship to  study master in fine arts  from prestigious Ecoles des Beauxs arts in  Paris and exhibited her work there for about 5 years. Since childhood she had a niche for art and have received many national and international awards for the same, scholarship from CCERT, NCERT , shankars, and many prestigious awards.In the year 2012 she came back to india, joined  Bollywood , in production designing. Started with Rowdy Rathore as an assistant art director, since then there is not looking back .She has done over 15 films and 12 independently, about 50-60 TVC  with well know directors of advertising industry like  Prabhu Deva, Santosh Sivan , krish (gabbar is back ), Faraz Haider (Nanu ki janu ) .Recently she opened up a huge 24 acres studio in Murbad with all shooting amenities under one premises

Boishali Sinha : 

Apply Online Now
  • Seats : 10
  • Duration: 1-Year
  • Intreview : 28th June
  • Helpline: 9899251133/44/55
  • Sesstion Starts: 31st July 2019

Download Magazines


Download Magazines